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Media Relations Staff

National Media 

Wendy Wilson
Media Team Director
Geisinger Health System

Areas of Expertise

  • Health information technology (RHIOs, patient portals, electronic health records)
  • Healthcare business (value of integrated health systems, pay for performance)
  • Quality (CMS pilot, IHI 100,000 Lives, safety initiatives, guarantees)
  • Managed care/health insurance
  • Post-traumatic stress (9/11, Vietnam, Iraq)
  • Rural healthcare issues (access, communication, big-city services in rural areas)
  • Recruitment of healthcare professionals
  • Translational research
  • Healthcare ventures
  • Obesity (pediatric and adult)
  • Autism
  • Disease management

Geisinger Health System also offers media spokesperson and expertise on a wide spectrum of medical specialties and sub-specialties. Please call with inquiries on health topics ranging from primary care to transplant surgery.

Local/Regional media

Michael Ferlazzo
Public Relations Specialist 
North-Central Pennsylvania
Office: 570-214-7410
Cell: 515-450-2908
Fax: 570-214-1584 

North-central Pennsylvania, including Geisinger Medical Center and Geisinger services in these counties:

  • Berks
  • Columbia
  • Dauphin
  • Juniata
  • Lancaster
  • Lebanon
  • Lycoming
  • Montour
  • Northumberland
  • Snyder
  • Union

Kim Aboud
Public Relations & Marketing
Greater State College Area
Office: 814-949-0512
Cell: 814-935-5393
Fax: 814-942-1530

Susan Baranik
Public Relations & Marketing Specialist
Greater State College Area
Office: 814-949-0513
Cell: 814-414-6456
Fax: 814-942-1530

Central Pennsylvania, including these counties:

  • Blair
  • Cambria
  • Cameron
  • Centre
  • Clearfield
  • Clinton
  • Huntingdon
  • Jefferson
  • Mifflin
  • Schuylkill
  • Tioga

Matthew Van Stone
Public Relations Coordinator
Northeastern Pennsylvania
Office: 570-808-3652
Cell 570-592-8361
Pager: 570-830-0190
Fax: 570-808-3245


Northeastern Pennsylvania including Geisinger Wyoming Valley, Geisinger South Wilkes-Barre, Geisinger-Community Medical Center and these counties:

  • Bradford
  • Carbon
  • Lackawanna
  • Luzerne
  • Monroe
  • Pike
  • Sullivan
  • Susquehanna
  • Wayne
  • Wyoming

Wendy Wilson
Media Team Director
Geisinger Health System

Kathy Scullin
Vice President of Public Relations
PR & Marketing
Geisinger Health System

Geisinger Health Plan

Lisa Hartman
Associate Vice President
Marketing and Public Relations, Geisinger Health Plan
Office: 570-271-8135
Fax:  570-271-7218

Geisinger Health Plan and health insurance throughout Pennsylvania