Story ideas and photo opportunities for February:
Five things to go with the five rings: The Olympics are back as the world's most elite athletes gather, culminating years - and often lifetimes - of hard work, training and hardship. Their stories are one-of-a-kind and so are the physical demands on their bodies. In the heart of Olympic season, Geisinger physicians can speak on these athletes' challenges, including:
- The risk they run: From bobsledders to lugers to skiers and snowboarders, Geisinger orthopedic specialists have seen - and treated it all.
- The training they endure: Sports medicine doctors work with athletes on a daily basis to make sure extreme preparation doesn't become dangerous preparation.
- The temperatures they're exposed to: Cold weather is slamming the northeast - and the southeast for that matter - but what if your livelihood depended on exerting yourself in those temperatures all the time? The recovery process can be grueling, but necessary and manageable.
- How fragile they are: Winter sports are a one-of-a-kind animal. Our bodies react differently from the cold and are often more susceptible to injury in frigid weather.
- What they drink: For the world-class athlete, a bottle of yellow, blue or orange fuel at the bottom of the mountain is fine, but sports drinks are high in calories and carbs, and should be consumed with caution for the ordinary Joe.
Screen-shot eyes: Our eyes are getting older, but our screens are getting smaller. February ushers in Age-Related Macular Degeneration and Low-Vision Awareness Month so it's the perfect time to speak with a Geisinger ophthalmologist about how tablets, smartphones, handheld video games and the like are damaging eyes more than ever before.
Silent killer, quiet cure: Abdominal aortic aneurysms strike without warning. When the aortic valve bursts and leaks into the abdomen, it's already too late. But thankfully, genomic research, like the recently announced Geisinger collaboration with new partner Regeneron, is beginning to identify links between certain genetic makeups and deadly health risks. Geisinger researchers are breaking ground on these types of life-saving discoveries - such as those between genes and abdominal aortic aneurysms - as part of a new, revolutionary field of medicine: genomics.
When, where, how: You're sick on a Tuesday night and dinner is burning in the oven. Where do you go? Do you call your doctor and wait until tomorrow? Do you head over to the walk-in clinic in your neighborhood? Or do you gamble with your time - and money - at a local emergency room? February is Wise Health Care Consumer Month, a time when Geisinger doctors are spreading the world about its medical home concept that relies upon preventive care and delivering care at the right time, in the right place to the right person. Geisinger is in the process of opening more than 20 walk-in Careworks clinics and has long specialized in primary and urgent care, making any of our physicians stewards of a healthier, smarter health care consumer.
The illness of eating: Whether it's too much or too little, bulimia or anorexia, eating disorders are real, diagnosable, severe illnesses that require special attention. At Geisinger, especially during Eating Disorders Awareness Week beginning on Feb. 23, our experts emphasize the importance of a collaboration between dietitians, primary care providers and psychiatrists when dealing with the illness of eating. It's a complex condition that requires complex care.
Love those lips: Winter time is painful on those puckers for so many reasons. The outdoorsman in all of us may be dealing with cracking, chapping, all-around dry lips while those with a herpes simplex virus could be breaking out from colds, the flu or the winter blues. Geisinger dermatologists can speak on all the winter's lip-balm blunders as well as ways to prevent our children from contracting the herpes simplex virus. Especially during sports season when kids can be sharing water bottles and diving into water fountains, it's important to keep a close eye on the kisser.
Wendy Wilson, Media Team Director, 570-969-7807, email@example.com
Central Pennsylvania media, please contact Michael Ferlazzo, 570-214-7410, firstname.lastname@example.org.
Northeastern Pennsylvania media, please contact Matthew Van Stone, 570-808-3652, email@example.com.
State College, Altoona and Schuylkill County media, please contact Susan Baranik, 814-949-0513, firstname.lastname@example.org.