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Geisinger.org Website Privacy Policy

Maintaining your trust is important to us. We take your privacy seriously, and we have created this privacy policy to disclose our information gathering, distribution, storage and destruction practices for the personally identifiable information (PII) we collect on geisinger.org. In addition to this privacy policy, you should review the geisinger.org terms and conditions.

This privacy policy only addresses the use and disclosure of information we collect from you as a result of your use of the geisinger.org website. You should be aware that when you are on the site, you can be directed to other websites that are beyond our control, and we are not responsible for the privacy practices of third parties or the content of such linked websites. You should read the posted privacy policy of any website you access.

Secure portals or other areas of this site, such as MyChart/MyGeisinger, incorporate their own set of policies depending on the services offered and data collection requirements. Separate policies apply to those services.

Throughout this policy, the acronym "GHS" or the terms "System," "Geisinger" or "Geisinger Health System" shall refer to the entire healthcare system comprised of the Geisinger Health System Foundation (the "Foundation") as parent and all subsidiary corporate entities comprising the health care system.

Our Site Security

This website has security measures in place to reasonably protect against the loss, misuse and alteration of the information under our control. Firewalls are in place to prevent unauthorized access to our systems. A firewall controls traffic between the Internet and our internal network and protects your information stored within our systems from outsiders. Systems are monitored for suspicious activity to prevent any breaches in security. Any data provided by you sits behind this firewall.

We also use a secure socket layers (SSL) security protocol for certain data transmissions when sensitive data is being transmitted over the Internet. SSL is a standard industry tool used to provide data encryption and it protects personal information transmitted to and from a your computer and us. This usually allows for safe transmission of personal and financial information over the Internet. We also use digital certificate authentication to ensure secure transactions.

PLEASE NOTE THAT, BY ITS VERY NATURE, A WEBSITE CANNOT BE ABSOLUTELY PROTECTED AGAINST INTENTIONAL OR MALICIOUS INTRUSION ATTEMPTS. FURTHERMORE, GEISINGER DOES NOT CONTROL THE DEVICES OR COMPUTERS OR THE INTERNET OVER WHICH YOU MAY CHOOSE TO SEND CONFIDENTIAL PII AND CANNOT, THEREFORE, PREVENT SUCH INTERCEPTIONS OF COMPROMISES TO YOUR INFORMATION WHILE IN TRANSIT TO GEISINGER. BEYOND OUR REASONABLE CARE TO SAFEGUARD YOUR INFORMATION WHILE IN TRANSIT, GEISINGER CANNOT AND DOES NOT GUARANTEE THE ABSOLUTE SECURITY OF ELECTRONIC COMMUNICATIONS OR TRANSMISSIONS SINCE ANY TRANSMISSION MADE OVER THE INTERNET BY ANY ORGANIZATION OR ANY INDIVIDUAL RUNS THE RISK OF INTERCEPTION.

Types of Information We Collect

Like most website operators, we collection non-PII of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site and the date of time of each user request. Our site also uses secure web-based forms that allow you to communicate and conduct business with us. We do not collect PII unless you choose to provide it. You are generally not required to submit any PII to use the unsecured areas of the geisinger.org website.

Using secure web-forms, we may collect the following information in your interactions with this site:

  • Name
  • Home address
  • Email address
  • Home phone number
  • Cell phone number
  • Financial information

In addition, we may gather technical information such as:

  • Computer's IP (Internet Protocol) address or browser type: Our Web server automatically collects the IP address of the computers that access our site. An IP address is a number that is assigned to your computer when you access the Internet. It is not truly personally identifiable information because many different individuals can access the Internet via the same computer. To help diagnose problems with our servers, collect site usage statistics, and administer our web site, traffic between Geisinger and the Internet at times will be recorded for analysis (technical and physical). Our Notice of Privacy Practices would apply to this recorded information.
  • Pixel tracking: A tracking pixel is a piece of code embedded on a webpage of a website that collects information about a user's engagement on that page. Tracking pixels may include a command to create cookies that can follow a user across different websites, including non-Geisinger sites.
  • Cookies: A cookie is a small text file that can be stored on a user's browser (on any type of device). Geisinger utilizes cookies in conjunction with certain applications (for example with our web security application) to allow you to easily move through secured pages once you have logged on. At times we may use cookies to know that you have accessed an online course or to administer certain surveys, for example, to allow a user to reply to a survey only once. Our cookie contains a unique random identifier that enables anonymous tracking activity from a browser.

How We Use the Information We Collect

We may collect and use information in the following way:

  • To optimize your web experience
  • To improve customer service
  • To conduct surveys, audience research and analysis
  • To fulfill requests for products, services or information
  • To market and advertise (including retargeted advertising) products and services
  • To promote events
  • To establish and manage your accounts with us
  • To operate, evaluate and improve our operations

The above list is not comprehensive and may change without notice.

How Your Information Is Shared at Geisinger

The personal information that you submit, such as on the Request an Appointment form or the Contact Us form, is shared only with those people at Geisinger who need this information to respond to your questions, request or who are handling information submitted through Geisinger's online forms. In addition, such information may be collected to ensure technical functionality. Your information may also be used to address any inappropriate use of our website.

Advertising and Third Party Information Sharing

As a routine part of some business processes, we may share some information to third parties. We may disclose information to such affiliated third parties that perform services for us in the processing of this site or servicing of your transaction. While these vendors are contractually obligated to keep your information secure and private, we cannot guarantee the effectiveness of third party privacy policies and safety measures.

  • Service providers: We may engage trusted third-party companies and individuals to facilitate or provide services on our behalf or to perform site-related services and analysis. Such engagement will be only to the extent necessary and we require that such third parties will comply with the principles of this privacy policy.
  • Legal orders: We may disclose user data if required by any applicable law or government agency to comply with a legal order. We may also disclose or use user data in order to defend or enforce our legal rights and in accordance to any applicable law.
  • Corporate transfers: We may disclose, share or transfer user data in connection with a merger, acquisition, reorganization or sale of our assets.
  • Web analytics: To gauge advertising effectiveness, we work with web analytics tools (such as Google Analytics) hosted by third parties who receive non-PII from your browser, including but not limited to the site or the advertisement you came from, your IP address, your general geographic location, your browser and platform information, and the pages you view within our site.

Email Security

Your email address is used to contact you when needed in the normal course of business, such as an appointment reminder.

Email communications that you send to us via the email links on our site may be shared with a customer service representative, employee, medical expert or agent that is most able to address your inquiry. Once we have responded to your communication, it is discarded or archived, depending on the nature of the inquiry.

Email does not provide a completely secure and confidential means of communication. It's possible your email communication may be accessed or viewed by another Internet user while in transit to us. As such, we cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk.

While we take reasonable steps to ensure the integrity and confidentiality of PII that you may provide, you should understand that electronic transmissions via the Internet are not necessarily secure from interception, and so we cannot absolutely guarantee the security or confidentiality of such transmissions. If you wish to keep your communication private, do not use our email.

How Long Do We Keep Your Information? (Data Retention)

We retain collected user data for a period of up to seven years. Processed or aggregated data and reports may be retained for longer periods.

We have reasonable security measures in place to help protect PII that we collect and retain. However, no system can be completely secure, and we make no guarantees as to the safety or security of any information transmitted through our services.

How We Protect Child Privacy

This website complies with the Children's Online Privacy Protection Act (COPPA), and its content is generally not directed toward children under 18 years of age. Any information requested from or submitted by minors under the age of 18 must be submitted by the minor's parent, guardian or legal representative.

Please note: Our Moving4Health.org site, which teaches children and parents about making healthier lifestyle choices, does collect some PII from minors. Parents/guardians may opt out of submitting this information on their child's behalf. For more information, please see the moving4health.org privacy policy.

Your Information Rights and Responsibilities

You may decline to share certain PII with us, in which case we may not be able to provide you some of the features and functionality of our site.

If you visit our site from a mobile device, we may collect information about your location and your mobile device, including a unique identifier for your device, the device's IP address, and your general location by city. Most mobile devices allow you to turn off location services. For more information about how to do this, please contact your mobile service carrier or your device manufacturer.

You may opt out of receiving promotional emails from us by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as emails about your accounts. You may also send requests about your contact preferences, changes to your information including requests to opt-out of sharing your PII with third parties to our contact information below.

Users may opt-out from enabling cookies and other tracking tags and mechanisms in browser settings tools, usually by choosing between several options offered by the browser-including "do not track" options. Some browsers allow blocking cookies from specific websites.

Excluding information gathered for healthcare purposes, you may opt out of Geisinger information gathering activities by contacting:
Geisinger Health System
100 N. Academy Ave.
Danville, PA 17822- 8005
570-271-6435
webmaster@geisinger.edu

BY USING THIS WEBSITE, YOU ACCEPT THESE TERMS.

Changes to this Privacy Policy

We reserve the right to change, modify, add or remove portions of this policy at any time and without prior notice. Check this page regularly for updates to this privacy policy.

If you have any questions about this privacy statement, contact:
Geisinger Health System
100 N. Academy Ave.
Danville, PA 17822- 8005
570-271-6435
webmaster@geisinger.edu