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Media Guidelines

Geisinger Media Policy

  • News media will seek information through designated Geisinger public relations representatives and will clearly identify themselves as media representatives in all communications with Geisinger employees.
  • In compliance with applicable state and federal laws including, but not limited to, HIPAA privacy regulations, no information can be given that violates the confidentiality, privacy or legal rights of patients.
  • All visits to Geisinger facilities must be approved in advance by Geisinger public relations staff or their representatives. When news crews must be dispatched to Geisinger Medical Center immediately, the assignment editor should call 570.271.6435 and let the PR staff know a crew is on the way. If media needs immediate access to any other hospital in the Geisinger system, please call the appropriate PR representative for that region.
  • Identifiable photographs, film or video of Geisinger patients taken on Geisinger property will not be published or aired without permission of the patient or patient's guardian. This includes patients arriving via ambulance or Life Flight emergency transport at a Geisinger facility. Written permission will be sought as soon as possible by Geisinger public relations staff or their representatives.
  • All interviews with patients, including telephone interviews, must be approved in advance by Geisinger representatives.
  • Access to patients will be arranged if the patient or patient's guardian is willing and his/her condition permits. This is to ensure the patient's health is not adversely affected and ability to consent to an interview is not compromised by illness, injury or medications.