Media Tip Sheet

Story ideas and photo opportunities for October

October is Breast Cancer Awareness Month

Look for more than lumps: If breast cancer is found during stage one or two, the five-year survival rate is nearly 95 percent. Yes, self-exams and mammograms can help you find a lump—but lumps aren’t the only breast cancer indicator. There are other subtle signs and symptoms that every woman should know. Geisinger experts can point out what to look for and when you should see your doctor. It might save your life.   

The triple threat: When doctors diagnose breast cancer, they look for receptors in cells that can be treated with targeted hormone therapy. If those cells test negative for each of three receptors, it’s called triple-negative breast cancer. Triple-negative breast cancer is typically more aggressive and more difficult to treat. Geisinger experts can discuss the challenges of triple-negative breast cancer, who’s at risk and how this type of breast cancer is treated.

A friend’s oath: First, do no harm: One in eight women will develop breast cancer in her lifetime, which means there’s a high probability that you or someone you know will be affected. It’s your job to be supportive, but finding the right words can be difficult—breast cancer is personal. Geisinger experts can discuss a cancer diagnosis’s impact on mental wellbeing and review what’s best left unsaid. 

Knowledge is power: Testing positive for the BRCA gene mutation that can cause breast or ovarian cancer can be overwhelming. It may even seem just as bad as a cancer diagnosis. But it’s not. Knowing that you have a BRCA1 or BRCA2 mutation and learning about your treatment options will help you make the best decision about your health now and in the future. Let Geisinger experts educate you on what a BRCA1 or BRCA2 mutation really means for you and members of your family. 

Dazed and confused: It’s not uncommon for a breast cancer diagnosis to leave you feeling shocked, stressed and paralyzed with fear. Breast cancer is serious—and complicated. But with the help of your doctors and support from friends and family, you’ll have help making myriad decisions that follow a diagnosis. Geisinger experts can explain what breast cancer patients often feel following a diagnosis and how they can get the best care going forward—whether it’s asking the right questions or understanding where to turn for the best information. 

A “positively” healthy diet: Different “types” of breast cancer will be treated different ways, and understanding the type is therefore important. One variation of cancer—estrogen-receptor positive breast cancer—means cancer cells grow in response to estrogen. Estrogen, in addition to being produced by the human body, is also found in plenty of foods we all eat regularly, which could make a breast cancer patient’s fight even more difficult. Geisinger experts can review what to eat and what to avoid if you have estrogen-receptor positive breast cancer.

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Wendy Wilson
Vice President of Media
Corporate Communications