Geisinger launches new brand 'Caring' at the heart of campaign
DANVILLE, PA -- Geisinger announced today the launch of a new brand identity and educational campaign to build awareness of its commitment to kindness and compassion.
“Our patients expect us to provide quality care – now it’s time for us to ‘wow’ patients with our caring,” said Geisinger president and CEO, David Feinberg, M.D., MBA.
The health system will launch a multi-faceted communications program to introduce the community to Geisinger’s unique story and to demonstrate how Geisinger is leading the way in delivering an un-paralleled patient experience. The campaign will be seen in newspapers, radio, billboards and social media throughout Pennsylvania.
Also, new television commercials will debut regionally during Sunday’s Super Bowl.
Geisinger is placing a priority on:
• A higher standard of compassion and kindness than ever before
• Technology and innovations that transform care
• A work culture that puts people first
“It’s up to us to truly live this promise of compassion and kindness,” Dr. Feinberg said. “It’s up to each of us to help our patients get healthier, stay healthier and when necessary, recover faster and better from illness or injury at Geisinger than at any other healthcare provider – and to use not just proven ways to do this, but caring ways.”
Geisinger is hailed as one of the country’s most transformative health systems and an industry leader in the delivery of quality, value-based healthcare. The physician-led organization is nationally known and recognized for innovations in care delivery including integrated care coordination and the early adoption of electronic health records. The health system has grown steadily over the past five years, expanding its geographic reach by acquiring and partnering with new hospitals, services and community providers.
In November, Geisinger made national headlines when it introduced its latest and perhaps most radical innovation, ProvenExperience, a program that offers refunds to patients whose expectations weren’t met based on kindness and compassion.
About Geisinger
Geisinger is among the nation’s leading providers of value-based care, serving 1.2 million people in urban and rural communities across Pennsylvania. Founded in 1915 by philanthropist Abigail Geisinger, the non-profit system generates $10 billion in annual revenues across 134 care sites - including 10 hospital campuses, and Geisinger Health Plan, with 600,000 members in commercial and government plans. The Geisinger College of Health Sciences educates more than 5,000 medical professionals annually and conducts more than 1,400 clinical research studies. With 26,000 employees, including 1,600 employed physicians, Geisinger is among Pennsylvania’s largest employers with an estimated economic impact of $14 billion to the state’s economy. On March 31, 2024, Geisinger became the first member of Risant Health, a new nonprofit charitable organization created to expand and accelerate value-based care across the country. Learn more at geisinger.org or connect with us on Facebook, Instagram, LinkedIn and X.