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DANVILLE, PA -- Geisinger announced today the launch of a new brand identity and educational campaign to build awareness of its commitment to kindness and compassion.

“Our patients expect us to provide quality care – now it’s time for us to ‘wow’ patients with our caring,” said Geisinger president and CEO, David Feinberg, M.D., MBA.

The health system will launch a multi-faceted communications program to introduce the community to Geisinger’s unique story and to demonstrate how Geisinger is leading the way in delivering an un-paralleled patient experience. The campaign will be seen in newspapers, radio, billboards and social media throughout Pennsylvania and southern New Jersey.

Also, new television commercials will debut regionally during Sunday’s Super Bowl.

Geisinger is placing a priority on:
• A higher standard of compassion and kindness than ever before
• Technology and innovations that transform care
• A work culture that puts people first

“It’s up to us to truly live this promise of compassion and kindness,” Dr. Feinberg said. “It’s up to each of us to help our patients get healthier, stay healthier and when necessary, recover faster and better from illness or injury at Geisinger than at any other healthcare provider – and to use not just proven ways to do this, but caring ways.”

Geisinger is hailed as one of the country’s most transformative health systems and an industry leader in the delivery of quality, value-based healthcare. The physician-led organization is nationally known and recognized for innovations in care delivery including integrated care coordination and the early adoption of electronic health records. The health system has grown steadily over the past five years, expanding its geographic reach by acquiring and partnering with new hospitals, services and community providers, including the AtlantiCare Health System in southern New Jersey.

In November, Geisinger made national headlines when it introduced its latest and perhaps most radical innovation, ProvenExperience, a program that offers refunds to patients whose expectations weren’t met based on kindness and compassion.


About Geisinger
One of the nation’s most innovative health services organizations, Geisinger serves more than 1.5 million patients in Pennsylvania and New Jersey. The system includes 13 hospital campuses, a nearly 600,000-member health plan, two research centers and the Geisinger Commonwealth School of Medicine. Geisinger is known for its focus on caring and innovative programs including the ProvenCare® best-practice approach to maximize quality, safety and value; ProvenHealth Navigator® advanced medical home; Springboard Health® population health program to improve the health of an entire community; ProvenExperience™ to provide refunds to patients unhappy with their care experience; and Geisinger’s MyCode® Community Health Initiative, the largest healthcare system-based precision health project in the world. With more than 215,000 volunteer participants enrolled, MyCode is conducting extensive research and returning medically actionable results to participants. A physician-led organization, with approximately 32,000 employees and more than 1,800 employed physicians, Geisinger leverages an estimated $12.7 billion positive annual impact on the Pennsylvania and New Jersey economies. Repeatedly recognized nationally for integration, quality and service, Geisinger has a long-standing commitment to patient care, medical education, research and community service. For more information, visit, or connect with us on Facebook, Instagram, LinkedIn and Twitter.