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DANVILLE, PA -- Geisinger announced today the launch of a new brand identity and educational campaign to build awareness of its commitment to kindness and compassion.

“Our patients expect us to provide quality care – now it’s time for us to ‘wow’ patients with our caring,” said Geisinger president and CEO, David Feinberg, M.D., MBA.

The health system will launch a multi-faceted communications program to introduce the community to Geisinger’s unique story and to demonstrate how Geisinger is leading the way in delivering an un-paralleled patient experience. The campaign will be seen in newspapers, radio, billboards and social media throughout Pennsylvania and southern New Jersey.

Also, new television commercials will debut regionally during Sunday’s Super Bowl.

Geisinger is placing a priority on:
• A higher standard of compassion and kindness than ever before
• Technology and innovations that transform care
• A work culture that puts people first

“It’s up to us to truly live this promise of compassion and kindness,” Dr. Feinberg said. “It’s up to each of us to help our patients get healthier, stay healthier and when necessary, recover faster and better from illness or injury at Geisinger than at any other healthcare provider – and to use not just proven ways to do this, but caring ways.”

Geisinger is hailed as one of the country’s most transformative health systems and an industry leader in the delivery of quality, value-based healthcare. The physician-led organization is nationally known and recognized for innovations in care delivery including integrated care coordination and the early adoption of electronic health records. The health system has grown steadily over the past five years, expanding its geographic reach by acquiring and partnering with new hospitals, services and community providers, including the AtlantiCare Health System in southern New Jersey.

In November, Geisinger made national headlines when it introduced its latest and perhaps most radical innovation, ProvenExperience, a program that offers refunds to patients whose expectations weren’t met based on kindness and compassion.


About Geisinger
Geisinger is an integrated health services organization widely recognized for its innovative use of the electronic health record and the development of innovative care delivery models such as ProvenHealth Navigator®, ProvenCare® and ProvenExperience®. As one of the nation’s largest health service organizations, Geisinger serves more than 3 million residents throughout 45 counties in central, south-central and northeast Pennsylvania, and also in southern New Jersey at AtlantiCare, a Malcolm Baldrige National Quality Award recipient. In 2017, the Geisinger Commonwealth School of Medicine and Geisinger Jersey Shore Hospital became the newest members of the Geisinger Family. The physician-led system is comprised of approximately 30,000 employees, including nearly 1,600 employed physicians, 13 hospital campuses, two research centers, and a 583,000-member health plan, all of which leverage an estimated $12.7 billion positive impact on the Pennsylvania and New Jersey economies. Geisinger has repeatedly garnered national accolades for integration, quality and service. In addition to fulfilling its patient care mission, Geisinger has a long-standing commitment to medical education, research and community service. For more information, visit, or connect with us on Facebook, Instagram, LinkedIn and Twitter.

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