Geisinger names Kurt Wrobel President of Geisinger Health Plan, Executive Vice President, Insurance Operations

DANVILLE, Pa. – Kurt Wrobel has been named president of Geisinger Health Plan (GHP) and executive vice president, insurance operations for Geisinger. Wrobel joined GHP as chief financial officer and chief actuary in 2014 and has served as the interim president of GHP since February. 

“Kurt has truly stepped up to provide stability and leadership during these past several months, and following a nationwide search, he was the clear choice to lead GHP into the future,” said Jaewon Ryu, M.D., J.D., Geisinger’s president and CEO. 

Prior to joining Geisinger, Wrobel was vice president of large group pricing and chief underwriting officer at Humana and spent five years in executive leadership roles at PacificCare and United Healthcare. His professional experience also includes actuarial, product development and pricing, and employee benefits strategy work for both government and commercial health plans with Milliman, HealthMarket, Inc., William M. Mercer, and Hewitt.

Wrobel earned his MBA in healthcare management from The Wharton School, University of Pennsylvania, holds a master’s degree in economics from the University of Wisconsin, Madison, and earned his bachelor’s degree in finance from UCLA. Kurt is a fellow in the Society of Actuaries and a member of the American Academy of Actuaries.

About Geisinger
Geisinger is among the nation’s leading providers of value-based care, serving 1.2 million people in urban and rural communities across Pennsylvania. Founded in 1915 by philanthropist Abigail Geisinger, the non-profit system generates $10 billion in annual revenues across 134 care sites - including 10 hospital campuses, and Geisinger Health Plan, with 600,000 members in commercial and government plans. The Geisinger College of Health Sciences educates more than 5,000 medical professionals annually and conducts more than 1,400 clinical research studies. With 26,000 employees, including 1,600 employed physicians, Geisinger is among Pennsylvania’s largest employers with an estimated economic impact of $14 billion to the state’s economy. On March 31, 2024, Geisinger became the first member of Risant Health, a new nonprofit charitable organization created to expand and accelerate value-based care across the country.  Learn more at geisinger.org or connect with us on Facebook, Instagram, LinkedIn and X.