The Danville hospital was selected based on results from the NRC Health Market Insights survey, the largest database of healthcare consumer responses in the country. From April 2021 to March 2022, NRC Health surveyed more than 310,000 households in the contiguous U.S. to measure consumer engagement with community healthcare brands.
“Generations of patients have passed through the doors of Geisinger Medical Center for care, and this recognition reflects the confidence they have in our staff,” said Megan Brosious, chief administrative office for Geisinger’s central region. “From the hospital’s opening in 1915 during the typhoid fever outbreak to the recent COVID-19 pandemic, our community has relied on the hospital and our staff for great care. It is a privilege to be part of a team that goes above and beyond for the safety and care of our community.”
The winning organizations on the 2022 Consumer Loyalty list achieved remarkably high scores on NRC Health’s Loyalty Index, a composite of seven different critical aspects of consumer loyalty, including access, engagement, experience and Net Promoter Score.
“During a time when we need it the most, these exceptional hospitals and health systems have shown us what it truly means to drive loyalty among their patient populations and put the care experience first,” said Helen Hrdy, chief growth officer at NRC Health. “This award is a reflection of the incredible work being done by Geisinger to inspire consumer loyalty and bring human understanding into their practice. Congratulations to the 2022 Consumer Loyalty Award winners!”
To be included on the list, organizations had to achieve at least 150 Top of Mind mentions on the Market Insights survey. For the full list of 2022 Consumer Loyalty Award winners, visit the NRC Health website here.
*NRC Health’s Market Insights survey is weighted to account for age, income, population, presence of children in the household, marital status, and ethnicity to ensure an accurate demographic distribution.
For more than 40 years, National Research Corporation (NRC Health) (NASDAQ: NRC) has been committed to achieving Human Understanding™ and bringing healthcare organizations closer to their customers than ever before by illuminating and improving the key moments that define an experience and build trust. Guided by their uniquely empathic heritage, proprietary methods, skilled associates, and holistic approach, NRC Health helps its customers design experiences that exceed expectations, inspire loyalty, and improve well-being among patients, residents, physicians, nurses, and staff. For more information, write to firstname.lastname@example.org, or visit www.nrchealth.com.
Geisinger is committed to making better health easier for the more than 1 million people it serves. Founded more than 100 years ago by Abigail Geisinger, the system now includes 10 hospital campuses, a health plan with more than half a million members, a research institute and the Geisinger College of Health Sciences, which includes schools of medicine, nursing and graduate education. With more than 25,000 employees and 1,700+ employed physicians, Geisinger boosts its hometown economies in Pennsylvania by billions of dollars annually. Learn more at geisinger.org or connect with us on Facebook, Instagram, LinkedIn and Twitter.
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