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Wilkes-Barre store also serves as a resource for community members and organizations

Wilkes-Barre, Pa. – Geisinger Health Plan Store held a ribbon cutting to celebrate its grand reopening at 2266 Wilkes-Barre Township Marketplace.

Open in Wilkes-Barre since 2015, the store, formerly known as Geisinger Community Place, recently underwent renovations and a rebranding to make it easier for residents of Luzerne County to stop in and talk to representatives about healthcare coverage.

“Choosing a healthcare plan doesn’t have to be a challenge. This retail space allows for one-on-one conversations to make the process easier,” said Roger van Baaren, chief sales officer for Geisinger Health Plan. “Our goal is to make sure each person who comes through our doors feels welcome and informed as our team helps them find the right coverage for themselves or their families through a variety of plans to meet their needs and their budget.”

Open Monday through Friday from 8 a.m. to 6 p.m., the store is staffed with licensed insurance advisors and customer service representatives who can help answer questions about Medicare Advantage plans, options for individuals and families, Medical Assistance and CHIP for children up to age 19.

The space also serves as a community resource for events and special occasions, free of charge. It includes a conference room that fits up to 25 guests, plenty of parking, a computer, projector and screen, internet access and space for food and beverages. In the past, the store has been used to showcase the work of local artists and host community events as well as health and wellness fairs.

For the third year in a row, Geisinger Health Plan ranked best among commercial health plans in Pennsylvania for member satisfaction in the J.D. Power 2022 U.S. Commercial Member Health Plan Study. It maintains a provider network of more than 29,000 doctors and 100 hospitals across Pennsylvania. And more than half a million members trust Geisinger Health Plan for their healthcare coverage.

For those unable to visit the store, Geisinger’s insurance advisors are available to answer questions, compare plans and costs, and help navigate the enrollment process virtually or by phone. Visit or call 800-918-5154.

About Geisinger
Geisinger is committed to making better health easier for the more than 1 million people it serves. Founded more than 100 years ago by Abigail Geisinger, the system now includes 10 hospital campuses, a health plan with more than half a million members, a research institute and the Geisinger College of Health Sciences, which includes schools of medicine, nursing and graduate education. With more than 25,000 employees and 1,700+ employed physicians, Geisinger boosts its hometown economies in Pennsylvania by billions of dollars annually. Learn more at or connect with us on Facebook, Instagram, LinkedIn and Twitter.

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Joanne Quaglia


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