Don Stanziano named one of Becker’s chief marketing officers to know
DANVILLE, Pa. – Don Stanziano, chief marketing and communications officer (CMCO) for Geisinger, has been named one of Becker’s Healthcare’s 60 hospital and health system chief marketing officers (CMO) to know for 2023. The list includes bold strategic leaders who drive the planning and execution of marketing and communications initiatives for their organizations.
“It is an honor to be recognized by Becker’s,” said Stanziano. “As a non-profit health system CMO, I recognize that the system’s growth and success is a critical element in achieving our mission to make better health easier for the people of Pennsylvania.”
Mr. Stanziano leads all strategic marketing, communications, and consumer digital engagement across the 10-hospital health system, 650,000-member health plan and college of health sciences. Since 2018, he has led a brand modernization initiative that unified all Geisinger hospitals, clinics, health plan and academic programs under one brand platform, as well as launched a content marketing program and award-winning creative campaign. The result to date is a 10% improvement in brand awareness and 11-point lead in brand preference above other competitors.
To drive growth marketing, he implemented an enterprise customer relationship management solution, created a marketing analytics team, and is leading the build of a customer data platform and website redesign to expand the marketing technology stack. Also, under his leadership, the entire employee communications program was redesigned, resulting in 85% of staff and 96% of leaders rating their communications as effective.
Mr. Stanziano joined Geisinger in 2018 after leading marketing and communications at Scripps Health in San Diego where he spent 16 years in a variety of marketing and communications roles.
About Geisinger
Geisinger is among the nation’s leading providers of value-based care, serving 1.2 million people in urban and rural communities across central and northeastern Pennsylvania. Founded in 1915 by philanthropist Abigail Geisinger, the nonprofit system generates more than $8 billion in annual revenues across 163 care sites — including 10 hospital campuses — and Geisinger Health Plan, with more than half a million members in commercial and government plans. Geisinger College of Health Sciences educates more than 500 medical professionals annually and is conducting more than 1,400 clinical research studies. With more than 27,000 employees, including 1,800 employed physicians and 5,200 registered nurses, Geisinger is among Pennsylvania’s largest employers, having an estimated economic impact of $16.8 billion on the state’s economy. In 2024, Geisinger joined Risant Health, a nonprofit charitable organization created to expand and accelerate value-based care across the country. Learn more at geisinger.org or follow on Facebook, Instagram and LinkedIn.
