Geisinger: An evolution of caring

Geisinger is often called an "integrated healthcare delivery system" - which unfortunately sounds like trucks and drones dropping off health. Founded more than 100 years ago by Abigail Geisinger for her central Pennsylvania community, Geisinger has expanded and evolved to meet regional needs and developed innovative, national programs in the process.

David Feinberg

"Practicing at Geisinger is a tremendous opportunity to further your career at an organization that is having an impact on healthcare throughout the United States. America definitely pays attention to what we are doing here, and we welcome the opportunity to set an example as we provide innovative and compassionate care and better serve our patients."

David T. Feinberg, MD, President & CEO

We’ve become a coordinated intersection of services and providers – primary care and specialists, hospitals and trauma centers, insurance, medical education and research. Having all that working together makes it possible to do more to improve care, and test and share innovation that works – and that’s vital. But what makes Geisinger unique is the patients and communities who are the focus of everything – our essential partners.

We have many exciting initiatives with our patients, but two foundational levers for better health are the Proven Portfolio, focused on delivering the best care every time with every patient, and MyCode, which targets understanding – and tailoring treatment based on – genetic influences on health.

Proven portfolio

We started ProvenCare in 2006, identifying and consistently providing the best treatment for a specific condition to deliver better care at lower cost. It includes fixed payments and a 90-day warranty; if a patient needs more treatment, Geisinger covers the costs. ProvenCare began with elective coronary artery bypass surgery, expanded to hip and knee replacements and other surgeries, and then on to chronic conditions.

ProvenNavigator built on this evidenced-based approach with team-based, coordinated care, known as an “Advanced Medical Home.” It emphasizes preventive services and helping patients adopt healthy behaviors, to minimize needs for surgery or disease management.

ProvenCare delivered great quality and safety, but during a period of rapid expansion, we lost focus on consistently compassionate care. That was the impetus for ProvenExperience, which guarantees that if your care doesn’t meet your standards, Geisinger will refund the co-pay, your self-pay – everything. The patient chooses any amount, for any reason. We’ve refunded over $1 million, so far – a great investment for the best secret shopper program ever. And, most patients who do request refunds don’t ask for the entire amount. The reason? They want to help us fix the problem for the next patient.


MyCode Community Health Initiative: Leveraging technology, data and community participation

MyCode began in 2007 and is now the biggest biobank in existence - with potential to make healthcare better for patients not just at Geisinger, but around the world. 

About 90 percent of the patients we ask let us look at their entire genomes. That’s huge trust; a typical rate is 15 percent. Our patients come from an unusually stable population – giving us volumes of data from more than 15 years of electronic health records. MyCode therefore provides unprecedented opportunity for early diagnosis and developing new and tailored treatments, or precision medicine. MyCode is already letting us help participants and their families prevent or mitigate the impacts of some identified genetic risk factors, including cancer and heart disease.


Reaching beyond the walls of Geisinger: Population health

Although Geisinger has moved the needle for quality care and access to service, we see growing need to remove other barriers to health. The region we serve has struggled economically for decades; community health status proves that zip codes and income levels are as essential health predictors as cholesterol levels or BMI. Our communities have big problems with diabetes, heart disease, opioid addiction – all issues we should be able to prevent.

So, just as we tackle genomic factors, we must address social issues like poverty, and food deserts, environmental factors… everything that makes it hard to achieve and maintain wellness – for individuals, and for our communities. We need to understand and tailor our approaches to reflect the growing diversity of our populations to deliver culturally competent care.

The broader environmental focus feeds directly into a new Geisinger initiative to meet patients where they live and partner with them and a wide range of experts in areas like community revitalization. This effort will use and build on everything we’ve done through ProvenCare and genomics, and in newer programs like our Fresh Food Farmacy

We – Geisinger, our partners, our communities – are striving to achieve economic health, environmental health, behavioral health through a comprehensive and systematic approach to promoting community wellness. We’ve launched the effort in one community through Springboard Healthy Scranton.

This approach may serve as a model for communities across the country and beyond; we hope that it will be replicated, adapted and adopted nationally and internationally.


Environmental stewardship: Improving health with a smaller footprint 

Because Geisinger is attuned to environmental impacts on health, we are very committed to environmental stewardship. By increasing energy efficiency and reducing waste, we help the environment in the communities we serve, contributing to better health for our patients and neighbors. 

As the region’s largest employer, all our new facilities are built green; we’ve achieved Gold or Silver LEED certification for 6 facilities to minimize our environmental impact, and installed a cogeneration power system that lets us save $2.5 million a year in energy costs for a single hospital campus - while dramatically reducing our carbon footprint. 

We’ve co-sponsored the Environmental Health Institute since 2006, to study the health impacts of traditional environmental issues like air and water quality, as well as land use and the health effects of the built and social environments.


It's an exciting new beginning. But it's just a beginning. Because our patients, our communities, our health challenges are continuously evolving. That's the nature of caring. Stay tuned!