United Way and Geisinger; working together for the common good

The United Way was established more than 125 years ago by 5 community leaders who saw a need. Today, more than 2.9 million volunteers are making a difference in 41 countries. And United Way professionals say that Geisinger is an important partner in their efforts.

Joanne Troutman, president and CEO of the Greater Susquehanna Valley United Way, said, “Geisinger is among our largest workplace campaigns for all local United Way affiliates. The impact is extraordinary. United Way is one the few places where $25 goes a very long way because of the way we measure. Every dollar goes to work right away.”

Ms. Troutman also said that many of the social determinants of health are really just access to basic human needs. “The money raised by our generous donors helps pay for shelter, food, social services and the basic necessities that contribute to a person’s overall health. By helping us the way it does, Geisinger is a true community-based partner. Our relationship goes beyond dollars in the campaign.” She said that Geisinger’s shared commitment to combating challenges such as the current opioid crisis make it an invaluable member of the team.

Matt Ceruti, director of Workforce Relations for the United Way of Wyoming Valley, agreed. “We have a brand-new initiative with a local, private nonprofit agency to do education and prevention programs around the opioid crisis. A 60- to 90-minute education workshop that we take out to community groups was funded by a grant from Geisinger. That could literally save lives immediately. Add to that other activities, such as the winter coat drive being run by a Geisinger Magnet team or last summer’s backpack drive at Geisinger Wyoming Valley Medical Center that gave out dozens of packs filled with school supplies to underserved communities, and you can see why we so highly value our relationship with Geisinger.”