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New endeavor to build on existing foundation of nursing excellence and innovation

DANVILLE, Pa. – As part of its commitment to outstanding patient care, overall nursing excellence and innovation in nursing practice, Geisinger announced today the creation of the Geisinger Nursing Institute.

The new Nursing Institute will build on the health system’s foundation of excellence and innovation and assure that nurses remain “the very heart of our commitment to patient care and medical excellence,” said Geisinger’s Chief Nursing Officer and Executive Vice President Susan Robel, R.N., BSN, MHA, who is leading the endeavor.

Geisinger employs nearly 6,000 nurses across its expansive health system and is recruiting to hire several hundred more. For nearly ten years, the health system’s flagship hospital, Geisinger Medical Center in Danville, has been designated a Magnet hospital, an award given to less than 9 percent of U.S. hospitals based on strength and quality of their nursing programs.

“The new Geisinger Nursing Institute will build upon our existing benchmarks and investments,” said Robel, who is also the system’s Chief Patient Experience Officer. “By providing our nurses more support, tools and skills they need to do their jobs, we can enhance job satisfaction all while improving patient outcomes, reducing healthcare costs and expanding the nursing profession to better serve our patients now and in the future.”

The Geisinger Nursing Institute will serve as a governing body with an advocacy component, overseeing the practice and education of nurses to ensure they are adequately represented across the organization and in leadership positions. The Nursing Institute will align nursing practice, career advancement and education, clinical excellence and recruitment and retention.

“We will continue to attract the best and brightest to become Geisinger nurses,” said Geisinger President and CEO David T. Feinberg, M.D., MBA. “Geisinger nurses hold a very special distinction. They are recognized nationally for their experience, knowledge, professionalism and compassionate, high-quality care. The Geisinger Nursing Institute reinforces our prominent nursing reputation and will serve as a beacon to attract new nurses to the Geisinger family.”

The implementation and evolution of the Geisinger Nursing Institute will include input and collaboration from nurses and nurse leaders across the health system.    

“We’re especially excited to hear from and work alongside our nurses. We are confident their ideas and experiences will provide a strong foundation for our efforts moving forward,” Robel said.


About Geisinger
One of the nation’s most innovative health services organizations, Geisinger serves more than 1.5 million patients in Pennsylvania and New Jersey. The system includes 13 hospital campuses, a nearly 600,000-member health plan, two research centers and the Geisinger Commonwealth School of Medicine. Geisinger is known for its focus on caring and innovative programs including the ProvenCare® best-practice approach to maximize quality, safety and value; ProvenHealth Navigator® advanced medical home; Springboard Health® population health program to improve the health of an entire community; ProvenExperience™ to provide refunds to patients unhappy with their care experience; and Geisinger’s MyCode® Community Health Initiative, the largest healthcare system-based precision health project in the world. With more than 215,000 volunteer participants enrolled, MyCode is conducting extensive research and returning medically actionable results to participants. A physician-led organization, with approximately 32,000 employees and more than 1,800 employed physicians, Geisinger leverages an estimated $12.7 billion positive annual impact on the Pennsylvania and New Jersey economies. Repeatedly recognized nationally for integration, quality and service, Geisinger has a long-standing commitment to patient care, medical education, research and community service. For more information, visit, or connect with us on Facebook, Instagram, LinkedIn and Twitter.

Sue Robel
Geisinger’s Chief Nursing Officer and Executive Vice President Susan Robel, R.N., BSN, MHA.