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New endeavor to build on existing foundation of nursing excellence and innovation

DANVILLE, Pa. – As part of its commitment to outstanding patient care, overall nursing excellence and innovation in nursing practice, Geisinger announced today the creation of the Geisinger Nursing Institute.

The new Nursing Institute will build on the health system’s foundation of excellence and innovation and assure that nurses remain “the very heart of our commitment to patient care and medical excellence,” said Geisinger’s Chief Nursing Officer and Executive Vice President Susan Robel, R.N., BSN, MHA, who is leading the endeavor.

Geisinger employs nearly 6,000 nurses across its expansive health system and is recruiting to hire several hundred more. For nearly ten years, the health system’s flagship hospital, Geisinger Medical Center in Danville, has been designated a Magnet hospital, an award given to less than 9 percent of U.S. hospitals based on strength and quality of their nursing programs.

“The new Geisinger Nursing Institute will build upon our existing benchmarks and investments,” said Robel, who is also the system’s Chief Patient Experience Officer. “By providing our nurses more support, tools and skills they need to do their jobs, we can enhance job satisfaction all while improving patient outcomes, reducing healthcare costs and expanding the nursing profession to better serve our patients now and in the future.”

The Geisinger Nursing Institute will serve as a governing body with an advocacy component, overseeing the practice and education of nurses to ensure they are adequately represented across the organization and in leadership positions. The Nursing Institute will align nursing practice, career advancement and education, clinical excellence and recruitment and retention.

“We will continue to attract the best and brightest to become Geisinger nurses,” said Geisinger President and CEO David T. Feinberg, M.D., MBA. “Geisinger nurses hold a very special distinction. They are recognized nationally for their experience, knowledge, professionalism and compassionate, high-quality care. The Geisinger Nursing Institute reinforces our prominent nursing reputation and will serve as a beacon to attract new nurses to the Geisinger family.”

The implementation and evolution of the Geisinger Nursing Institute will include input and collaboration from nurses and nurse leaders across the health system.    

“We’re especially excited to hear from and work alongside our nurses. We are confident their ideas and experiences will provide a strong foundation for our efforts moving forward,” Robel said.

About Geisinger
Geisinger is among the nation’s leading providers of value-based care, serving 1.2 million people in urban and rural communities across Pennsylvania. Founded in 1915 by philanthropist Abigail Geisinger, the non-profit system generates $10 billion in annual revenues across 134 care sites - including 10 hospital campuses, and Geisinger Health Plan, with 600,000 members in commercial and government plans. The Geisinger College of Health Sciences educates more than 5,000 medical professionals annually and conducts more than 1,400 clinical research studies. With 26,000 employees, including 1,600 employed physicians, Geisinger is among Pennsylvania’s largest employers with an estimated economic impact of $14 billion to the state’s economy. On March 31, 2024, Geisinger became the first member of Risant Health, a new nonprofit charitable organization created to expand and accelerate value-based care across the country.  Learn more at or connect with us on Facebook, Instagram, LinkedIn and X.

Sue Robel
Geisinger’s Chief Nursing Officer and Executive Vice President Susan Robel, R.N., BSN, MHA.
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